Congratulations on starting your quest to build your dream eCommerce store. Vision is the first of four stages along the way. It's important that from day one you are clear about your vision, know your brand identity, and have a great story to tell. These are the foundation components of a successful eCommerce store.
It is worth spending some time on the Vision as it's very hard to go back and change the vision later. The first thing we need to do is summarize the business in a couple of paragraphs. This is often referred to as the "elevator pitch".
A great starting place to think about your vision is the skillshare course Storytelling for Small Business: Create a Killer Business Description that Sticks with People. If you are not a Skillshare user, seriously consider it. It's a great resource for learning about business and Shopify.
Our Story is
"We don’t just build stores we bring dreams to life. 18 years ago our founder had a dream to start an ecommerce business, He built that dream into a multimillion dollar business and now focuses on making other people’s dreams come true. Over the last three years we have launched more than a hundred ecommerce dreams on the Shopify platform"
Once you have yours, we can move on.
What are your colors? Sounds simple but colors have meaning, a great online resource is the psychology of colors poster. Our color is brown, which the color of earth. Stability and a solid foundation is the message that emanates from the color brown. This color relates to things that are natural and simple. Brown is reliable and wholesome, a color of safety and quiet confidence; warm and reassuring. It conveys honesty and sincerity.
Your logo - If have one, does it still make sense given your story and colors? If so great - if not it's time to invest in a new one. A great place to create a logo is LogoJoy. It's simple and affordable. If you prefer we can recommend a designer who can help you. Yes we used LogoJoy for our logo and we think it's pretty cool.